We are looking for a Digital Marketing Specialist to join our team. The ideal candidate will be a seasoned professional with a strong understanding of digital marketing strategies, including Pay-Per-Click (PPC), Google Ads, Google Analytics, and Search Engine Optimisation (SEO). This role requires a creative and analytical mindset, with the ability to develop and execute effective digital campaigns to drive website traffic, increase conversions, and improve overall online visibility.
Responsibilities:
PPC and Google Ads Management:
- Plan, execute, and optimise PPC campaigns, with a focus on Google Ads (formerly AdWords).
- Conduct keyword research, create ad groups, and set up campaigns to achieve targeted goals.
- Monitor and adjust bids, budgets, and targeting parameters to maximise campaign performance.
- Implement tracking codes and conversion tracking to measure campaign effectiveness and ROI.
- Generate regular reports on campaign performance, including key metrics and actionable insights.
- Collaborate with internal teams and external partners to align PPC efforts with overall marketing objectives.
Google Analytics and SEO:
- Utilise Google Analytics to track website traffic, user behaviour, and conversion metrics.
- Analyse data to identify trends, opportunities, and areas for improvement in website performance.
- Work closely on SEO to optimise website content, meta tags, and other on-page elements for improved search engine visibility.
- Monitor website rankings, organic traffic, and backlink profiles to assess SEO performance and identify areas for optimisation.
- Stay informed about search engine algorithm updates and changes in SEO best practices.
Cross-Functional Collaboration:
- Collaborate with marketing and management teams to align digital marketing efforts with overall brand messaging and objectives.
- Provide insights and recommendations to stakeholders based on campaign performance and industry trends.
- Coordinate with external agencies and vendors as needed to support digital marketing initiatives.